Behaviour Change

Effective waste management depends on more than infrastructure. It also depends on people understanding, adopting and sustaining new behaviours—from segregating waste at source to reducing litter and participating in community initiatives.

Explore practical communication and behaviour-change resources developed through real-world waste-management programmes, including posters, booklets, murals, signboards, campaigns and films.

From local challenges to practical solutions

Waste challenges are shaped by geography, infrastructure, public behaviour, seasonal pressures and local capacity. Our work brings these factors together through community engagement, practical systems, training, partnerships and continuous learning.

This section brings together the projects we have implemented, the lessons emerging from the field and the communication resources created to help people take action.

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Choose a collection to find resources relevant to a particular audience, setting or behaviour-change objective.

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How to use these resources

Choose the audience

Identify who needs the information and what action you want them to take.

Review the context

Check whether the language, examples, waste categories and instructions are suitable for the intended location.

Adapt responsibly

Where an editable version is available, update only what is necessary while preserving accurate safety and waste-management guidance.

Place it where action happens

Display or share the resource at the point where people make decisions—such as segregation areas, public spaces, schools, tourism facilities or community meetings.

Before adapting or distributing a resource

Confirm that waste categories, collection systems, contact information, legal requirements and disposal instructions match the location where the resource will be used.
Do not publish outdated contact details, unsupported claims or instructions that conflict with local waste-management arrangements.